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CTR Calculator
Calculate click-through rate from clicks and impressions.
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Click-through rate
Compare Your Options And Get Clear Answers
Calculate click-through rate from clicks and impressions.
CTR Estimator
Enter your numbers below for an instant estimate.
0
π‘ Tip: CTR = clicks / impressions x 100.
How It Works
Key concepts behind this calculator
1
Enter Values
Fill in each field with your own numbers.
2
Calculate
Results update as you change the inputs.
3
Review
Read the breakdown and the explanation.
4
Adjust
Change values to compare scenarios.
Quick Reference Guide
CTR Quick Guide
Typical values for reference.
| Clicks | Impressions | CTR | |
|---|---|---|---|
| 320 | 18000 | 1.78% | |
| 50 | 5000 | 1.00% | |
| 900 | 20000 | 4.50% | |
| 15 | 30000 | 0.05% | |
| Rule of Thumb | Check inputs | Use as a guide | Round sensibly |
Common Questions
CTR Calculator FAQ
Answers to common questions about this calculator.
The share of impressions that lead to a click.
It varies by channel; 1 to 5 percent is common.
Test headlines and images.
No.