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CAC Calculator
Customer acquisition cost from sales and marketing spend and new customers, with LTV ratio.
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CAC
Compare Your Options And Get Clear Answers
Customer acquisition cost from sales and marketing spend and new customers, with LTV ratio.
CAC Estimator
Enter your numbers below for an instant estimate.
0
💡 Tip: CAC = total acquisition spend / new customers.
How It Works
Key concepts behind this calculator
1
Enter Values
Fill in each field with your own numbers.
2
Calculate
Results update as you change the inputs.
3
Review
Read the breakdown and the explanation.
4
Adjust
Change values to compare scenarios.
Quick Reference Guide
CAC Quick Guide
Typical values for reference.
| Spend £ | New | LTV £ | CAC |
|---|---|---|---|
| 5000 | 50 | 450 | £100.00 |
| 15000 | 120 | 450 | £125.00 |
| 40000 | 200 | 450 | £200.00 |
| 100000 | 400 | 450 | £250.00 |
| Rule of Thumb | Check inputs | Use as a guide | Round sensibly |
Common Questions
CAC Calculator FAQ
Answers to common questions about this calculator.
The average cost to win one new customer.
Many aim for 3:1 or better.
CAC = total acquisition spend / new customers.
It is an estimate based on the inputs you enter. Check real quotes, labels or official guidance for important decisions.