TikTok Influencer Pricing Calculator 2026
Instantly estimate TikTok creator rates and campaign costs. A free UK influencer marketing tool for brands and marketers to budget nano, micro, and macro creator partnerships.
Influencer Rate Projection
Enter the creator’s metrics to estimate sponsored post pricing
The total number of followers on the TikTok account.
The average number of views the creator gets per video.
The average engagement rate (likes, comments, shares divided by views).
How many sponsored videos are included in the campaign.
Your Campaign Estimate
Influencer rates, engagement adjustments, and total cost breakdown
Enter the creator’s metrics above and click Calculate Pricing to reveal your influencer campaign estimate.
Influencer Tier Benchmarks
Quickly reference the standard pricing tiers for TikTok influencers in the UK based on follower count and typical campaign deliverables.
| Influencer Tier | Estimated Rate | Details |
|---|---|---|
| Nano (1K – 10K) | £50 – £150 | High niche engagement, cost-effective |
| Micro (10K – 100K) | £150 – £500 | Best balance of reach and authenticity |
| Macro (100K – 1M) | £500 – £5,000 | Established authority, broad reach |
| Mega (1M+) | £5,000+ | Celebrity status, massive brand awareness |
TikTok Influencer Pricing FAQ
Everything you need to know about calculating TikTok creator rates, understanding engagement metrics, and budgeting influencer campaigns in 2026.
TikTok influencer rates vary widely based on followers, views, and engagement. On average, nano influencers (1K-10K) charge £50-£150, micro influencers (10K-100K) charge £150-£500, macro influencers (100K-1M) charge £500-£5,000, and mega influencers (1M+) can charge £5,000 or more per video.
A good engagement rate on TikTok is generally considered to be around 5% or higher. Engagement is calculated by dividing the total number of interactions (likes, comments, shares) by the total number of views or followers. Rates between 2% and 5% are average, while anything below 2% may indicate a less active audience.
TikTok influencer rates are typically calculated using a combination of follower count, average video views, and engagement rate. A common baseline formula is charging a set amount per 1,000 followers (e.g., £5-£10) plus a rate per 1,000 views (e.g., £10). High engagement rates can increase the final rate by 20-25%.
TikTok does not directly pay influencers for views unless they are part of the TikTok Creator Fund or Creativity Program Beta. However, brands often use view counts as a primary metric to determine how much they will pay an influencer for a sponsored post, effectively paying per view indirectly.
TikTok influencers are categorized into four main tiers: Nano (1,000 – 10,000 followers), Micro (10,000 – 100,000 followers), Macro (100,000 – 1,000,000 followers), and Mega or Celebrity (over 1,000,000 followers). Each tier commands different pricing based on reach and audience trust.
For a micro-influencer on TikTok (10,000 to 100,000 followers), you should expect to pay between £150 and £500 per sponsored video. The exact rate depends on their average views, engagement rate, niche, and whether you require exclusive usage rights or a long-term partnership.
While follower count was traditionally the main metric for influencer pricing, TikTok’s algorithm prioritizes content over followers. A creator with 20,000 followers can consistently get 100,000 views per video, making their average views and engagement rate much more important than their total follower count when determining campaign value.